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Jul 18, 2008Comments

Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events

Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the "I am, I am a PC"; the iPod campaign was the bigger for a ...
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Jun 18, 2008Comments

Guerrilla Marketing: Trade your Blackberry for a new iPhone Business

iphone_business-ready1.jpg Now that Apple is officially trying to conquer the enterprise sector and that the iphone 3G will be packed with business oriented features why not go further and replace the last hurdles remaining creating an aggresive business strategy: 1. Trade your Blackberry. Go directly to every IT department that ...
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