We witnessed the public stunt shown by Greenpeace everywhere about Apple’s products and its use of toxic substances in laptops and other devices. The main problem between Greenpeace guerrilla tactics is Apple slow motion when it comes to advertise other thing than the ipod or iphone.

While Apple has been doing gradually its job about turning its product line into a greener one, this information is not a relevant point when Apple advertises its products in the public eyes and Apple is the only company that isn’t taking advantage of the Green Movement, all other major pc manufacturers are providing information about their Green Environment and their future initiatives.

A Green Apple advertising campaign will be a huge PR hit and now that everybody is hurt by the higher gas prices a commitment from our favorite company that every product won’t consume too much energy or won’t hurt our enviroment will be more than welcome. When was the last time you heard about how green Apple’s products are? duh, just when Greenpeace attacks. Or when was the last time you heard about Apple initiatives about helping the community? None. But when problems in China factories abuses went public Apple made corrections to the situation.

Apple should put its PR department to work on a Greener Apple initiative providing information about how green is Apple and how its friendly products won’t cause any health problem to our families and friends.

We all know that being green is a cliché and Apple must take advantage of it and there is nothing bad being even more greener to the public. Apple provides a Greener Apple page where a timelime mark all Apple environment friendly initiatives being deployed.

A Greener Apple is needed, but Apple should start and environment revolution, supporting and providing more information on how to save on energy using their products and how optimize their products performance in order to protect the environment.

This is pure and simple PR and Apple knows how to use the PR department better than its rivals. Go Green Apple, go.

Tags: Advertising Campaign, Apple Products, China Factories, Favorite Company, Friendly Products, Gas Prices, Green Apple, Green Environment, Greener Apple, Greenpeace, Guerrilla Tactics, Health Problem, Helping The Community, Initiatives, Iphone, Laptops, Pc Manufacturers, Pr Department, Public Eyes, Relevant Point, Slow Motion, Timelime, Toxic Substances

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