For years the Music Business has been suffering a decline in sales, the internet plus Zero innovation and the higher cost of CDs has put the put the foot on the neck to singers, writers and producers, Apple has created a new way for them to recover the money they has lost, but their greedy behavior will destroy the new medium again….

“Apple Destroyed the Music Business”, said Jeff Zucker today at an event organized by the Newhouse School of Public Communications.

“If we don’t take controle on the video side, they’ll do the same” to video.

Zucker made the comment in response to a question by moderator Ken Auletta of the New Yorker. (Auletta did a fabulous job of volleying one penetrating question after another at Zucker.)

Zucker put in context the highly publicized conflict between NBC Universal and Apple over pricing on the iTunes TV show store. NBC sought to introduce flexible pricing; Apple refused.

Zucker said NBC wanted to take any single one of its shows–and would even allow Steve Jobs to pick the show–to experiment with variable pricing on iTunes. In the near term, it wasn’t about money… (Via Macdailynews and Jupiter Research Blog)

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