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TRANSFORMERS Invades Stores to Become This Year’s Top-Selling DVD

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The blockbuster hit from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS, is the year’s top-selling week one DVD with North American sales reaching 8.3 million units since the title’s debut on October 16, it was announced today by Paramount Home Entertainment. The biggest original film of the year from director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Inc. (NYSE:HAS), is also the best-selling DVD day one for the year with over 4.5 million units sold on Tuesday. Additionally, the smash hit has exploded into the high definition market, selling over 100,000 HD DVDs its first day of release, rocketing past previous releases to become the best-selling day one high definition title on either format since their inceptions. TRANSFORMERS has sold over 190,000 HD DVDs in its first week making it the fastest and best-selling week one release on either high definition format as well as the best selling HD DVD ever. The TRANSFORMERS DVD is also the top-selling October DVD release in the history of the home entertainment industry. Via BusinessWire




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