Building on the success of the award-winning Roku streaming players, Roku today unveiled a new solution to make a better Smart TV. The new Roku Streaming Stick is a wireless device about the size of a standard USB flash drive that will plug into a TV to instantly transform it into a Smart TV. The Roku Streaming Stick will feature built-in WiFi, processor, memory and software to deliver Roku’s growing collection of streaming entertainment. With these new Smart TVs, consumers will enjoy a fully integrated high-definition streaming experience.

Today’s Smart TVs become outdated in just a couple of years because as software evolves the hardware needs to be upgraded to keep pace. While short hardware product cycles are expected with mobile devices such as smart phones, consumers generally keep their TVs for six to eight years. By moving the streaming platform to a stick that’s easily replaceable, consumers no longer have to worry about their large-screen Smart TV becoming obsolete before its time.

The Roku Streaming Stick will not require any cables or a separate power source, and can be controlled by the TV remote. Like Roku players, it will deliver the more than 400 channels found on the Roku platform today and will benefit from regular, free software updates and channel enhancements. The Roku Streaming Stick will be available in the second half of 2012. It can be bundled with a TV in retail or sold separately for consumers to use with their own TVs.

The Roku Streaming Stick will plug into MHL-enabled HDMI ports on TVs. MHL is a new standard that uses the HDMI connector on TVs to deliver power and other critical elements for the streaming experience. MHL is currently adopted by nearly 100 hardware and manufacturing vendors including Nokia Corporation; Samsung Electronics Co., Ltd.; Silicon Image, Inc.; Sony Corporation; and Toshiba Corporation, who are the joint founders of the MHL Consortium.

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