Delivery Agent and Shazam, the world’s leading mobile discovery company, today jointly announced a partnership that will allow TV viewers to identify and conveniently purchase products related to the Shazam-enabled show directly from their Apple iOS or Android mobile devices. Shazam automatically identifies what the consumer is watching, and presents the TV show-specific storefront operated and optimized for mobile purchases by Delivery Agent.

NBCUniversal will be the first to launch with Season 3 of USA Networks’ “Covert Affairs” followed by other NBCUniversal properties. While the show is airing, consumers who Shazam the series will be served contextually relevant products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent’s mobile storefronts and securely checkout using Delivery Agent’s TV Wallet™, the transaction engine used by media companies to process interactive transactions across the web, mobile and ITV.

The mechanics of the partnership have Delivery Agent’s proprietary catalog of entertainment meta-data integrated into Shazam for TV, which further extends Shazam’s popular app beyond music to television. Delivery Agent, along with their programming partners, will utilize In Program Mentions (IPMs) inventory to trigger the Shazam calls-to-action directly from the television screen.