Aluratek announces Cinepal – the high-definition portable media player for videos, photos, music and eBooks – at CES 2010.

The Cinepal is an ultra-portable, comprehensive solution for all of your various media. The 8.9 inch, 720p LCD display is perfect for viewing movies, photos and eBooks. Featuring 4GB of built-in memory and an expandable SD/SDHC memory card slot, Cinepal also plays MP3 and WMA files and has a built-in lithium ion rechargeable battery for up to six hours of continuous use.

To provide full access to your favorite movies, Cinepal features DivX DRM support, which allows for the download of new, DRM-encrypted movies and the ability to watch them in HD. DivX movies can be purchased from Cinemanow.com and FilmFresh.com as well as a variety of other etailers.

In addition to DivX, Cinepal also supports HD video in AVI, VOB, DAT, MPG, MPEG, H.264, MKV and RM/RMVB. Supported formats for music are MP3 and WMA, while photo supports JPEG and MPG and memory media includes SD/SDHC/MMC, USB flash drive and USB hard drive. The Cinepal is compatible with both PC and Mac and has an MSRP of $179.

Other products launching at the Aluratek CES booth include the “Brick” iPod/iPhone speaker dock with built-in amplifier and a Wi-Fi Internet Radio featuring an alarm. Lastly, a new high-speed USB 3.0 docking enclosure with a USB 3.0 PCI card will also be on-hand for demonstration.

Aluratek’s main product categories currently include digital photo frames, eBooks, camcorders, 3G cellular Wi-Fi routers and Internet radio. Portable media players is a new category focus for 2010.