Swedish broadcaster TV4 Group has selected Ericsson (NASDAQ:ERIC) to operate its nationwide playout services as part of a ten-year contract. In addition, Ericsson and TV4 Group will establish a joint technology and business development forum.

TV4 Group has chosen Ericsson to run the day-to-day transmission of its TV channels for delivery to service providers. This will improve efficiency and enable TV4 to focus on its core business.

In the technology and business development forum, the two companies will evaluate new business opportunities as TV4 Group develops its offering from standard linear TV to on-demand TV, giving viewers a more personalized viewing experience.

Since 2007, Ericsson has managed the playout services in the Nordic region for Canal+, which was acquired by TV4 group in 2008. With today’s announcement, Ericsson will now be responsible for all playout services for the TV4 Group.

As a result of the agreement, 40 employees from TV4 Group will be transferred to Ericsson, strengthening Ericsson’s global services organization in this area.

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