Best Buy today announced the introduction of Club Beats, a new in-store destination created in partnership with Monster and Beats by Dr. Dre™, founded by legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records. As people continue to evolve their ways of consuming music, Club Beats provides a destination for consumers to learn how to create and individualize their listening experience. Launching in Best Buy stores nationwide, Club Beats provides customers with a backstage pass to the latest and greatest in entertainment technology, exclusive events, and access to today’s hottest music artists.

Existing in concert with many Best Buy Musical Instrument stores, Club Beats offers a full service entertainment experience that encourages interaction with the latest and greatest in music, audio, entertainment and technology products including DJ equipment, Beats by Dr. Dre headphones and in some locations, the newly introduced HP Envy 15 Beats Limited Edition laptop. Club Beats will be staffed by Best Buy’s Blue Shirt employees, who share a passion for music and are equipped with the tools and knowledge to help customers listen and create music in new ways.

Since launching the Beats by Dr. Dre headphone line in partnership with Monster, Dre and Iovine have set out to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. The Club Beats experience falls right in line with this mission by inviting customers into a unique environment to hear first-hand what they’ve been missing in music.

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