Nor do I see Google’s Android as a viable market. Android is OS software used and modified by many Smart Phone manufacturers; it does not have a single software market place the way that the iPhone App store is. Most of the Apps on the Android Smart Phones will not be cross platform between competing phones. The hardware configurations change too much and the earlier Smart Phones scrimped too much on memory. Some of the Phones designed for Android 1.6 will not have enough memory to even run Android 2.0. Android is a mess, not a market.

” But in the other hand, why not lets people qualify those applications? I know that the approval process guarantee good applications, less pornography and other bad things, but Apple can’t be the Big Brother for a long time, ”

Apple recently approved the political caricatures game, so it has a restraining hand, but not an iron one. The buyers control who stays in the App store by their purchases. They, not Apple, determine who is successful.

“the Approval process should only be based on performance not on how cute or ugly look something on any given application.”

This is where we differ. The App Store has a trademark now; one that Apple must protect. Apple is partly responsible for its content. If the developers controlled the App store, then the customers would be unhappy, because the store would be overloaded with junk from fly-by-night developers. Any store owner needs to provide the proper atmosphere to attract the customers.

I believe that Apple has big plans for the App store, but it is currently held back by logistics — content delivery problems, mostly. It recently had to add Limewire to Akamai, just to service the iPhone App Store traffic. What happens when the volume is twenty times as much?

Think of the App store on the order of being an early “Amazon Books.” Amazon had to develop a reputation, first. Later on, it could start branching out. The App Store is just about iPhone apps and games now, but it will be about e-books, Regular Mac applications and games, too.

Apple knows that it needs to project the right image. It needs to control the content of the store. This means that it must have rules and regulations. Some of those regulations will offend developers who are used to the previous marketing model. Apple is best to let those developers go and concentrate on the new talent. It is the new talent who will revitalize the regular Mac application market which is coming.

I seriously doubt that this affects more than a few of the “Good” apps. Even the “Google Voice” issue came from Google wanting to hijack Apple customers.

Apple is unlikely to want to be accused of censorship, so Mein Kampf and Das Capital belong in the same political class as Sarah Palin’s Going Rogue and Jonah Goldberg’s Liberal Fascism. I’ve read three of the four but I cannot recommend the former two. Going Rogue is too new for me to receive my copy yet, so I’ll reserve judgment.

Why would Apple resist political caricatures? If the government is actively attacking Rush Limbaugh for political reasons, I can see why Apple might be leery of attracting such partizan attention.

The Prima Donna developers think that they can have an exemption, but it is not in Apple’s interest to grant one. Most App Store buyers will not miss them. There is enough new talent to replace them.