Adobe is moving its Flash on the iPhone frustration to a new strategy, it started to tell iPhone users that Flash is not possible on the iPhone because Apple has blocked or rejected it and Adobe is not far from the true, but this true has its roots in Adobe’s behavior on the mac, something that Apple doesn’t want to suffer on the iPhone.

Adobe has been the premier supplier of graphic applications and when Macromedia swallowed them, it got bigger and Apple dependency on Adobe grew with proportionally, but not the performance of Adobe’s main applications on the mac, Photoshop, Flash, Pagemaker, Elements and Premiere, name your Adobe applications here.

Why? Because Adobe has been courting Microsoft with different projects that go from Fonts to special version of its sofwares, while the Mac platform languishes with dusty and buggy ones, the most popular story is how Adobe abandoned its Adobe Premiere for the mac while a whole new Premiere Pro was launched on Windows PCs, causing frustration among Premiere’s Mac users and a silly move that forced others to jump on Apple’s Final Cut Pro, then years later, Adobe introduced the Premiere Pro version for the Mac.

You could take any Adobe application and check its performance on both platform and you may notice that PC versions tend to run a bit faster, but please don’t take Photoshop, Adobe has a 64Bit version of this application for Windows while the Mac has the old 32Bit, Adobe promises that CS5 may finally bring 64bit to Photoshop on Mac, a year later.

John Knack on Adobe Blog, APRIL 2, 2008
What’s Adobe doing with Photoshop? In the interest of giving customers guidance as early as possible, we have some news to share on this point: in addition to offering 32-bit-native versions for Mac OS X and 32-bit Windows, just as we do today, we plan to ship the next version of Photoshop as 64-bit-native for Windows 64-bit OSes only.

See Adobe’s trend? They are investing its money and man hours developing and tweaking their PC versions, then later jump to the Mac and hope We all buy their softwares and this is in part what Apple doesn’t want with Flash on the iPhone, if Apple lets Adobe be the main platform used to create iPhone apps, then the future of the iPhone will depend on how much Adobe gets from it and if there’s something more important than the iPhone in any given moment, then Adobe could shift its strategy to it.

Adobe has a love-to-hate relationship with Microsoft, in part because Windows represent a bigger and profitable graphic market, a market that Microsoft is trying to capture too, just competing against Adobe in the internet with Silverlight and in the Graphic space with its Expression Studio 3, this is rivalry that will only grow against Adobe, forcing them to invest more money and time while the Mac platform get dusty.

Apple wants to be the one that control how good or bad the experience on the platform is and won’t let Adobe or Microsoft with its Silverlight to control it and the implications of a Flash/Silverlight application approval on the AppStore will be a much longer and sour one, first the Flash app will need to address the Adobe approval to work on the iPhone and then the Apple final check, Apple won’t let any unchecked application to run on the iPhone and won’t even let Adobe to verify by itself how a flash app must behave on it.

This is about the future of the iPhone and how Apple believes it protects its investment from a company that hasn’t committed to bring the same level of performance on both platform, now they come with a two-face strategy telling us that Flash is very important to the iPhone platform, but Adobe hasn’t addressed the performance of Flash on the Mac as of right now and they pretend to tell a different story on the iPhone. Come on.

I would really like to see Flash on the iPhone, because iPhone users won’t lose anything other than performance and while flash could drive a lot of new applications and games it can make the platform useless if you hit a flash based website on Safari.