ShoppingSony changes brand message – tries to turn ideas into $$$
Sony unveiled the new brand message that will identify how the company transforms ideas into reality: “make.believe” (make dot believe), a new Group-wide brand message that unites Sony’s communication initiatives across electronics, games, movies, music, mobile phones and network services. The introduction of “make.believe” symbolizes Sony’s spirit of creativity and innovation and marks the first time the Company has introduced a unified brand message encompassing both entertainment and electronics.
Over the coming months, “make.believe” will begin to appear in Sony advertising, promotional materials, sports sponsorship, product packaging, retail outlets, online content and more in a phased roll-out across the globe, beginning with IFA in Berlin and culminating with its North American debut at CES in January 2010.
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