U2 and RIM today announced the U2 Mobile Album, a new mobile application for BlackBerry smartphones that invigorates the album experience for the digital age. Developed in collaboration with the band, the exciting new U2 Mobile Album brings a rich visual experience with evolving content and an interactive dimension for the band’s current Number 1 album No Line On The Horizon. The application is now available for free on BlackBerry App WorldTM and from www.blackberry.com/u2.

The U2 Mobile Album reintroduces a wealth of material that was the norm for CD or vinyl releases, which included photos and other information that brought the listener closer, and gave a fuller picture of the artist’s world. In the digital age, these elements have eroded to a pick list selection and a keyhole snapshot of visual content. The BlackBerry platform, supporting advanced multimedia features, push-based wireless connectivity and social interactivity, offers a very powerful platform to support a new type of album experience for mobile users.

The new U2 Mobile Album is a free, downloadable application for BlackBerry smartphones that brings a rich, visual and interactive dimension to the music. It brings together a range of content for fans with photos, videos, interviews, news, lyrics and samples of the music, plus individual tracks or the complete album can be purchased online from a BlackBerry smartphone. A second phase of the application is also already in the works, which will add social networking elements that engage fans around the world.

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