PENTAX announces the launch of the PENTAX K-x, a new lens-interchangeable digital SLR camera. This new model combines solid photographic performance with a wide array of advanced features, including Live View function and high-quality movie recording, extending high-quality digital SLR photography to all users. Its compact, lightweight body also enhances portability and maneuverability, making it ideal for many different photographic occasions.

The K-x design is based on the PENTAX K-m, an entry-class digital SLR camera launched in October 2008 that early on gained popularity for its compact, lightweight body and simple, user-friendly operations. With the addition of a newly designed CMOS image sensor and an upgraded high-performance imaging engine, the K-x offers outstanding photographic performance at nearly the same level as upper-class models. This includes high-resolution, fine-detailed images delivered by approximately 12.4 effective megapixels, super-high-sensitivity photography and high-speed continuous shooting. The K-x also features an array of advanced functions, including Live View shooting and movie recording. It also provides a pair of handy functions designed to produce highly personalized images with great ease: an upgraded digital filter function to accommodate more sophisticated image processing, and a new cross process mode to produce unexpected, eye-catching finishing touches with unique, intriguing colors. The K-x is not only the perfect camera for first-time digital SLR camera users, but also serves as the ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX will also launch the smc PENTAX-DA L 55-300mmF4-5.8ED super-telephoto zoom lens as part of the K-x Twin Lens Kit package. This zoom lens was designed to be lightweight without compromising the exceptional optical performance common to all PENTAX lenses, making super-telephoto photography easier and smoother for K-x users.

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