Nero unveiled Nero MobileSync for smartphones, the first iteration of its universal, hardware-agnostic platform of fully customizable PC applications for mobile handset, Netbook, gaming console and Ultra-Mobile PC manufacturers. While current industry offerings are tied to a specific handset manufacturer, Nero MobileSync for smartphones is designed to allow the management, sharing and creation of content between the desktop, the mobile handset, and the Web regardless of mobile device.

Nero MobileSync for smartphones will help both mobile handset manufacturers and network carriers differentiate their user experience, increase their revenues via sales and advertising channels to the desktop, and better maximize the PC as the hub of the connected digital home – all without having to make costly investments in desktop application development.

Nero MobileSync is based on Nero’s decade of experience in providing PC-based solutions to address the digital content needs of consumers worldwide. With its vision of enabling liquid media, a strategy to support the creation and distribution of content anytime, anywhere and on any device, Nero has a track record of platform neutrality and a standards-based approach to development that breaks down the barriers caused by proprietary applications.

By allowing users to easily move PIM, music, videos and photos of their choice between the mobile handset, the desktop and the cloud, Nero is providing an opportunity for distinct financial benefits to select network carrier and handheld device partners. Nero MobileSync allows partners to select from a wide range of components, including customizable User Interface and workflow that can be integrated into existing applications and that leverage Nero’s core multimedia technologies.