Electronic Arts today announced that Need for Speed SHIFT has earned top scores at dozens of critical gaming outlets, positioning it for a spectacular launch. With a perfect 100 from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT is the highest rated Need for Speed game in years. Need for Speed SHIFT has proven that EA’s decentralized development strategy has delivered critical success. The storied franchise returns today with an authentic race experience that offers a unique cockpit view and thunderous engines racing at break-neck speeds. On launch date – September 15 – the game clocked a critical average of 87 on the PlayStation 3 computer entertainment system and 86 on Xbox 360 videogame and entertainment system; a 28 point leap on the PlayStation 3 console and 22 point jump on Xbox 360 over last year’s game.

Need for Speed SHIFT redefines the racing genre by combining real world physics with perception based G-forces. The game introduces a brutal first-person crash dynamic that creates an unparalleled immersive experience. The signature cockpit view delivers a true driver’s experience. Need for Speed SHIFT further personalizes the experience through the all-new driver profile — a unique persona based on the driving skill and style of each player. Need for Speed SHIFT is the most realistic and intensive authentic racing game ever.

Need for Speed SHIFT is available for the PlayStation 3 computer entertainment system, Xbox 360 video game and entertainment system, PC, PSP (PlayStation®Portable) system and iPhone.