mSpot debuts today a service that makes instant streaming of full-length feature movies available on-demand to millions of mobile phone users. mSpot Mobile Movies is now available via the mobile web on all four major U.S. carriers and initially across 30 different handset devices, including the iPhone, Blackberry, Palm, Windows Mobile and many high-end feature phones, reaching over 40 million subscribers.

The highly anticipated Mobile Movies service has been in development for over a year. During this time, mSpot perfected the streaming technology, security and inked deals with major studios. Mobile Movies marks the first direct-to-consumer component of mSpot’s movie offering, which launched three years ago with streaming movies limited through Sprint and Bell Mobility.

To access mSpot Mobile Movies, consumers go to m.mSpot.com on their phone, and use a credit card to rent and stream individual movies for $4.99 each. Then they simply use their phone’s web browser to access the movie instantly, no need to wait for download or syncing to a PC. mSpot’s Mobile Movies selection of films includes titles such as “The Reader,” “Zach and Miri Make a Porno” and “Fast & Furious.”

mSpot operates 20 multimedia services across 10 carriers in North America, and is experienced in delivering the best movie experience on each phone. mSpot accomplishes this by matching different video encodings to each individual handset and network. There are 18 different versions of every movie title, varying by codex, bitrate and aspect ratio. The result is the best possible viewing experience regardless of handset.

At launch, mSpot has agreements with Paramount Studios and Universal Studios Home Entertainment that grant them the rights to allow streaming movies, as well as access to both new releases and past movies. mSpot plans to announce additional content partners this year to expand its movie catalog – in the coming months it expects to give fans access to thousands of movies over a hundred handset devices.

Mobile Movies is the latest major announcement from mSpot, which continues to expand its mobile entertainment vision in both user base and services. Ranking 40th on the September 2009 Inc. 500 list of fastest growing private companies, mSpot has over six million users across its services and has been profitable since 2006.

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