NAVIGON announces live traffic capabilities for its iPhone navigation app. The feature, Traffic Live, will be available in October for the North American version of the MobileNavigator for the iPhone. It utilizes real-time traffic information as well as historic data to calculate better routes that avoid congestion and get drivers to their destination faster.

NAVIGON’s new Traffic Live provides the most precise traffic information available today. It uses real-time speed data from over one million drivers across North America including commercial fleets such as trucks and taxis but also regular drivers with a GPS system. So if for example several vehicles on a road report slow speed, the system recognizes congestion and provides an alternate and faster route. The feature also uses an intelligent fusion of information from traffic cameras, speed sensors and conventional traffic messages coming through a radio network. In addition, the system includes historic traffic data to assist with the prediction of road conditions when calculating a route. This includes information about traffic conditions on certain holidays or yearly events, allowing the driver to avoid taking routes that traditionally are congested on a regular basis.

Feature integration into the MobileNavigator is seamless and the functionality is easy to use. The software automatically includes the traffic information when calculating a route, and users receive immediate on-screen alerts via iconic warnings indicating new incidents and congestion along the current route.

NAVIGON Traffic Live will be available as an In App Purchase for $24.99. Users can add the service directly within the MobileNavigator app. For the first four weeks, it will be available for an introductory price of $19.99. After the one-time purchase, users have the service available with no month-to-month service fees1.

The MobileNavigator transforms any iPhone 3G, equipped with at least Apple OS 3.0 operating system, or iPhone 3G S into a complete navigation device. It is the leading iPhone navigation app in its class with unique features such as Reality View™ Pro which displays 3D views of complex highway interchanges and exits helping drivers to orientate on the go. MobileNavigator is the only flat fee navigation app to include spoken street names (text-to-speech), seamless access to all iPod functions while navigating as well as the display of route specific branded POI’s which allow easy identification of any points of interest along the way.

The NAVIGON MobileNavigator for the iPhone is available for $89.99 in the Apple App Store and is equipped with maps of North America from NAVTEQ. There are no subscription fees attached and no map downloads during navigation.

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