Cedia09: New Sony ultra-thing and Edge-Lit Bravia HDTV model unveiled

Sony today introduced a new line of ultra-thin BRAVIA LCD HDTVs featuring an advanced edge-lit LED backlight and exceptional contrast ratio of over 1,000,000:1.
The XBR10-series models also deliver full 1080p wireless transmission of high definition signals from a separate media box to a receiver embedded in the TV, allowing source components to be placed out of sight.
The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network. The platform offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like, Amazon Video on Demand, YouTube®, Slacker Internet Radio, and, later this fall, Netflix.
The full HD 1920 x 1080 progressive (1080p) models also feature Sony’s Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.


Other notable features include:
BRAVIA Engine
24p True Cinema
xross media bar (XMB)with enhanced 3D favorites Menu
Internet powered TV Guide Onscreen
BRAVIA Sync
4 HDMI inputs
RS232C
Single PC, component, composite and component/composite selectable inputs
The KDL-52XBR10 and KDL-46XBR10 models will be available this October at Sony Style retail stores, www.sonystyle.com and at and at similar authorized Sony retail outlets across the country, for about $5,000 and $4,500, respectively.
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