Unlike conventional LCD TVs, where the panel is recessed slightly within a thick plastic frame, LG’s new series of LCD HDTVs use a single-layer design and narrow bezel to create these stunning sets, designed to maximize the viewing experience as well as enhancing the home interior.

LG uses a special film lamination technology for better color tuning, gradation and reduction of glare – all in a sleek, minimalist package. The lamination process completes the flat surface, virtually eliminating the visible line between the screen and the bezel when the set is turned off.

LG’s latest masterpiece, the SL90 series, sports a depth of just 1.15 inches, making it a beautiful window into a new world of home entertainment, according to Reiner. “Inside its glossy enclosure, LG’s SL90 hides technology that produces a great picture and makes every program and movie even more entertaining,” he said.

The SL90 series also incorporates advanced display and calibration options, providing home theater enthusiasts and custom installers a sleek new approach to home entertainment. With TruMotion 120Hz technology, the SL90 reduces motion blur and creates more natural looking images for a better viewing experience. By responding quickly to color changes, LG’s 120Hz technology provides superior picture quality at different viewing angles.

The SL90 series will be available later this Fall in 47- and 42-inch class* screen sizes at manufacturer’s suggested retail prices of $2,599 and $2,099 respectively.

The SL80 boasts TruMotion 240Hz technology to improve motion picture response time so consumers experience a smoother, more natural picture during fast-action scenes. Additionally, LG’s anti-glare filter on both the SL80 and SL90 reduces glare to provide a more pleasant viewing experience even in brightly-lit rooms.

The SL80 series is available now in 42-, 47-, and 55-inch class screen sizes at MSRPs of $1,599, $1,899 and $2,799 respectively.

Did you like this? If so, please bookmark it, about it, and subscribe to the blog RSS feed.