I have been using Macs since the introduction of the Classic I and since then We were all expecting for Apple to take over Microsoft and its dumb Windows, for Apple to have a real commitment with games developers to guarantee more and new mac games, we were expecting for Apple to advertise Mac OS and show the common people how really easy is to use a mac, but none of the above happened, Apple took the other way aroud, failed with Coplan, failed with the Newton and failed with many other things, until it got Mac OS X.

With Mac OS X, Apple started a new revolution, moved to Intel’s processors and guaranteed perpetual chips supply at the same speed and performance of the entire industry, but this hasn’t helped Apple to really take on the competition, We all know that Apple has all the potentials to take on Dell, HP and others, but Apple has decided to take another approach, sell people iPhones and iPod Touch and lets them jump to the mac platform, something I really believe is a waste of time when you can launch more economy priced macs to help expand the marketshare and get a nice profit.

Apple should have free the iPhone from AT&T and offer it in all available carriers in the United States, this will expand the iPhone userbase instantly, instead, they are making more and more business relationships with AT&T and had completely forgot its main reason in the business: Sell more and more and the market is waiting in line for Apple to move away from AT&T. Just imagine, AT&T, Verizon, Sprint and T-Mobile all selling iPhone at the same time….. ufff, millions of iPhones on the street faster.

I really really hate the slow motion in Apple strategy, they have been creating the most compelling, innovative and easy to use devices of all time, but they are sooo slooow on taking or displacing the rivals, that I don’t believe they are interested in selling more than their actual sales, they must be happy with their profits, so there is not need to sell more than that. Shareholders can wait. Damn, We know Apple can do far better, it just need to have a blood flavor on its mouth, a need for hunting other businesses opportunities.

Take for example: the AppleTV, an interesting device that has been doing nothing for more than 2 years, an underdog, something that could really help Apple gain more control of the living room, but it has totally failed to attract more users because you can’t find the commons features on it, like record movies and else. This is how Apple slow way to take on a market, slow, slow, nobody is waiting for us.

Wake me up, when their business strategy move away from selling more than iPhones and iPod Touch.

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