The Pomegranate Phone could be a fake but the campaign website kick ass
The Pomegranate is a fictional mobile phone, as a viral marketing campaign for Nova Scotia released in late September 2008. The website claims that the phone is a coffee brewer, video projector, live voice translator, shaver, harmonica, among many other standard features that current leading mobile phones have.
The Pomegranate phone is the latest campaign from Communications Nova Scotia’s Come to Life initiative, the place-branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $300,000 on the ad campaign, though the website received more than 300,000 visits from 181 countries since its launch on September 30, 2008, and they are considering it to be very successful.
And while the whole phone is a pure fake the website is hot as hell with thousand of people looking for information about the fruity phone, maybe they can get back the investment placing some Google adsense ads all over the site, visit the http://pomegranatephone.com to see it for yourself.
Part of this post was extracted from wikipedia.org.
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