“The TouchMP digital media player puts entertainment and favorite memories at your fingertips, packing tremendous value into this little touch screen device,” said Jessica Walton, Memorex global brand director, Imation Corp. “The Memorex TouchMP is a great way to store and share photos and videos when visiting friends and family, or to sit back and enjoy your own personal playlist. A custom user interface makes it easy to navigate and quickly enjoy media files no matter what type of content you are playing.”

Memorex TouchMP gives consumers access to 8GB of their favorite music, video and photos from a 2.8-inch QVGA color display and touch screen LCD with 320×240 resolution that supports full-screen photo viewing and large album art to accompany your playlists. The custom user interface, adaptable to portrait or landscape mode, makes this PMP extremely easy to use.

TouchMP plays both video (WMV, MPEG-4, AVI in MP4 format) and audio (MP3, WMA, WAV), and displays photos in JPEG format. Included software allows users to convert a wide array of other types of audio and video files to work with the TouchMP. The rechargeable battery lasts for up to 50 hours of audio and three hours of video playback. It also includes a digital FM radio, podcast support and Audible™ support for downloading audio books. A micro SD card slot supports up to 8GB of additional capacity for even more enjoyment of music and memories.

The Memorex TouchMP digital media player will be shipping to retailers in March with 8GB of flash-based capacity for a suggested retail price (SRP) of $99.99.