A design can only ever be as passionate as the people that create it. At ‘BMW Group DesignworksUSA’ an international design studio and subsidiary of BMW Group, people speak the language of passion perfectly well: The studio which operates not only in the automobile sector but also in many other industries has once again given expressive form to the passion for a Latin love of coffee with the design for the ‘Saeco Xsmall’ – the tiny miracle of space within the Saeco portfolio.

With the design of the Xsmall, ‘BMW Group DesignworksUSA’ is expressing Saeco’s philosophy of indulgence to a maximum effect on minimum space. With the Xsmall, the smallest model in the Saeco portfolio, the design takes on the role of a storyteller who enchants the coffee lover by telling a sensuous story from the world of Latin coffee preparation: As with its predecessor versions, ‘BMW Group DesignworksUSA’ again applied soft and elegant lines for the Xsmall which passionately celebrate the way of the coffee flowing right into the cup. This sensuous experience is supported by a two-colour combination of the machines with a strong colour contrast that addresses young coffee lovers in particular. The design of the Saeco Xsmall is completely in harmony with the full Saeco product range, picking up the design language of the predecessor models: the operating elements are decoratively placed at the focal point of the typical, half-closed coloured casing, crowning the 360-degree surface design. The design developed by ‘BMW Group DesignworksUSA’ for the Xsmall stands for emotion, passion and quality.

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