Dell today announced a new line of OptiPlex commercial desktops, Flexible Computing Solutions and service offerings designed to reduce costs throughout the desktop lifecycle. More information is available at www.dell.com/seriousbusiness.

“As the world’s leading supplier of desktops, Dell understands the importance of simplifying customers’ IT environments and saving them money in every step of the desktop lifecycle,” said Darrel Ward, director, Dell Product Group. “According to Gartner, a locked and well-managed system can be 42 percent less expensive to maintain than an unmanaged one2. With today’s product announcement, we are introducing end-to-end solutions that are more manageable and secure, while also giving customers the flexibility to deploy solutions outside of traditional computing models.”

New Desktops Reduce Acquisition and Management Costs
The new OptiPlex systems feature innovations in serviceability, manageability, security and power consumption to help customers simplify day-to-day operations while reducing operating expenses. The highly configurable OptiPlex portfolio is designed to reduce costs in four key areas:

Management – remote system maintenance; designed for easy serviceability; Dell ProSupport offerings.
Security – automated data security with full disk encryption and solid state drives for added data protection on select systems; improved chassis intrusion prevention; Dell Control Point security management, smart card authentication; remote patching and isolation.
Stability – factory-built, pre-configured and delivered to customer specifications; up to 36-month product lifecycle; global standard platforms available on select systems.
Environmental Responsibility – energy efficient design; post-consumer recycled plastics on select systems; recyclable packaging; leading power supply efficiency on select systems.

In total, the company is introducing four new platforms – including the flagship OptiPlex 960, the most technologically advanced, secure and durable OptiPlex from Dell. It also delivers the most environmentally responsible features of any commercial desktop from any major vendor. Dell also announced the availability of its first thin client product, the sleek and flexible OptiPlex FX160, as well as the mainstream OptiPlex 760 and essential 360 desktops. Additional details include:
OptiPlex 960 – enables up to 43 percent less power consumption to reduce energy costs over previous generation of OptiPlex desktops4; up to 89 percent recyclable packaging; at least 10 percent post-consumer recycled plastic on small form factor (desktop and mini-tower available in December 2008; an average of 28 percent faster service time than a comparable system from HP and 43 percent from Lenovo5; optional QuietKit technology reduces noise by as much as 60 percent6. Available in three chassis styles (mini-tower, desktop and small form factor), the OptiPlex 960 starts at $863.
OptiPlex 760 – offers mainstream security, productivity and energy efficient features with improved management capabilities; requires an average of 22 percent less time to service than a comparable system from HP and an average of 38 percent less time than a Lenovo.5 The OptiPlex 760 starts at $593.
OptiPlex 360 – enables the performance needed to help customers build their business and drive essential office productivity. The OptiPlex 360 starts at $476.
OptiPlex FX160 – Dell’s first thin client; supports embedded or streamed operating systems for virtual desktop implementations. The FX160 starts at $399.

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