Microsoft intentions with the new ad campaign, featuring Jerry Seinfeld, are unknown, but at least they are creating buzz all over the net, bad publicity is good publicity, everybody is talking how bad is this ad, I hope they better get a new way to engage people in the next ad, this one is a failure, we all were expecting a more radical fight to Apple from Microsoft Ad agency. Microsoft is a good buzz creator, remember the Origami Project? Where is it now? Remember how Microsoft created the buzz sorrounding Zune, where is it now?, So why this time it is different… Read some quotes from prominents net people: Microsoft Watch “The first TV commercial, featuring comedian Jerry Seinfeld and Microsoft Chairman Bill Gates, aired last night. Jerry helps Bill buy shoes.

Microsoft’s press release explains what I had already figured out: “Some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software. The answer, in the classic Seinfeld sense of the word, is nothing”. Joe Wilcox, Microsoft Watch.

Microsoft Ads: First Phase To “Engage Consumers, Spark Conversation, Michael Arrington” So the tech and geek crowd is a little underwhelmed by the new $300 million Microsoft advertising campaign featuring Jerry Seinfeld that kicked off tonight. It’s mostly content free, with just one mention of Microsoft near the end. It’s a far cry from the brilliant Microsoft v. mac ads that Apple has run over the years.

Seinfeld and Gates’ Microsoft misfire, LA Times, Maria Russo This commercial has a double problem. It pulls none of the emotional strings that might have helped Microsoft “reconnect” with its audience (not that I remember ever being connected to them). And its main idea is a dadaist void. A decade after “Seinfeld,” “nothing” has gotten old.

Microsoft’s New Spot From Crispin Is an Ad About Nothing (So Far), Advertising Age by Abbey Klaassen. Few other recent advertiser-agency relationships have garnered the kind of attention the Microsoft-Crispin partnership has. In part that’s because Microsoft is banking on it to reverse the drippy image it’s picked up thanks to Apple’s “Mac vs. PC” ads; its corporate reputation could also use a boost after a rough Vista launch and a failed bid to jumpstart its internet strategy by buying Yahoo. It’s also because, well, the agency and client seemed like strange bedfellows: a shop known for its risk-taking creative executions paired with a fairly conservative client whose pedigree was in technology.

New Gates and Seinfeld TV Commercial – Shoe Circus, at http://www.microsoftweblog.com, by Jason Bean “The commercial appeared to me to follow in the footsteps of the TV show “Seinfeld” and was a bunch of nothing. Did anyone else think this too? I’ve watched it now a couple of times and there’s nothing much in the commercial that makes me excited about Microsoft or its products.”

Robert Scoble at twitter.com Microsoft’s new ads make me realize that its marketing is as clueless as ever. September 05, 2008 from twitterrific.

Shoe Circus: the Jerry Seinfeld and Bill Gates advert (updated), by Jack Schofield, at the Guardian.co.uk On which planet does this advert make any sense? (Answer that and you could be in line for a $300 million contract….) Seinfeld’s First Microsoft Commercial: Not Funny, Silicon Alley Insider, by Dan Frommer Looks like skepticism was the right reaction when Microsoft announced it was hiring Jerry Seinfeld as its new $10 million pitchman. Seinfeld’s first commercial starring Bill Gates is out — shot in a mall shoe store — and it’s not going to help Microsoft look any cooler Microsoft ad- let them eat cake, by ames Kendrick at www.jkontherun.com I saw the new TV ad that Microsoft produced with Jerry Seinfeld and Bill Gates. It made me want to buy a new pair of shoes. And eat some cake.

First Microsoft make-over ad airs: $300 million well spent?, by Mary Jo Foley at ZDNet.com Don’t get me wrong: I’m not yearning for the “Wow Starts Now.” But I’m not wowed by the first in what is expected to be a series of star-studded ads designed to reshape Microsoft’s consumer image.

What’s the deal with this commercial? No, seriously. By Scott McNulty at http://www.macuser.com When we first heard that Microsoft was prepping an ad campaign starring Bill Gates and Jerry Seinfeld I was cautiously optimistic. Gates has a good sense of humor about himself, and Jerry might not be your cup of tea but he can be pretty funny now and again. The first ad has hit TV screens across the nation and… I don’t think I even have words for it.

Got it? more commercials are in the pipeline, so hold on tight… it is getting better, let’s see how Apple receives this one…. Duh?