Apple is always reinventing itself, this time went retro and applied the ancient multicolors mac logo in the new line of ipods making us want them all. The hue colors on the new ipods look sensational and provoke an automatic comparison with the colors of the first imacs.

But this time, the “Let’s Rock” event was based on music products and the expected refresh to the Macbook and iMac lines were put on hold, but can happen any day now, the mac really needs a urgent update and upgrade that brings more power and new features to the macintosh platform, Blu-Ray, bigger HD, new prices, a better and bigger LCD monitor and a mandatory Macpro redesign and a new entry level mac priced not more than US$1,500. We were all expecting for a new Mac based tablet that was supposed to be on development, but seem to be the next Macworld the place for the announcement or launc.

If Apple wants to keep selling macs in millions, it must start being price competitive, this could only means more money every quarter and a bigger mac community thanks to a massive defection from Windows frustrated users. Maybe Apple decided to launch the upgraded macs in different dates along the month in order to get more media attention and a help in the stock. Let’s just wait, I am ready to buy a new 30″+ LCD display if competitive priced.

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