Apple is having a momentum with the introduction of the iPhone 3G and while the other Apple businesses are doing quite good we haven’t seen any major change in form or any upgrade to the mac business platform.

Apple has been so stressed with the iPhone that the mac platform has been left in the cold, for more than 5 years we been using the same form-factor in the G5 and now with the MacPro, nothing, I mean, nothing has been added cosmetically to guarantee more sales nor any marketing material or tv ads that show us the power of the MacPro. Nada.

The iMac has suffered a minor redesign, but the same form is keeped and the mac mini is still in the product pipeline, but with the same design.

The Apple Cinena is frozen in new features and new size, Apple hasn’t delivered any major color or form change to this product with more than 3 years with the same form-factor.

Apple has been selling tons and tons of macs every quarter, but the design has been frozen while we have seen some good designs in monitors from Dell and some features added to every pc, now all PC comes with Blu-Ray, faster and bigger hard drive, better memory cards and all of them oriented to hardcore gamers, some of these features can be added to the MacPro at extra charge while the PCs have them standard.

The idea is that there is not need to change something that is profitable, of course Not, but Apple risked itself changing the iPod Nano design even when the Nano was the hottest seller. There is not other choice, if you want to buy a mac, it got to be a MacPro or an iMac and nothing else and with this situation you can’t call Popular to any mac because the selection is mandatory.