ShoppingJul 12, 2008
Sony rejects claims of PS3 price cut
Sony has no plans to slash the PlayStation 3’s price in the near future, company CFO Nobuyuki Oneda said on Friday. The Japanese executive insists that Sony’s goal remains to make the Blu-ray game system profitable by reducing the price of its individual parts. Selling extra games should also help the PS3’s bottom line, Oneda says. He declines to estimate when a price cut could take place.
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