Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a single mac product, but when it comes to sponsoring, Apple has failed to make the same kind of buzz for other products and missed bigger sponsoring events like the Major Leagues Baseball, F1, the Olympics or NASCAR.

Sponsoring the US Olympic Team or providing an iPhone designed with the flag of the country where Apple is selling it could has been the bigger advertising event for the iPhone brand and will place it at the higher spot of worldwide marketing.

This kind of event happen every four years and it is worth the investment, million of people worldwide will watch it, comment it, record it and put it online for others people to see any given discipline and if Apple negotiate a logo placement with any tv network or the Olympic committee this would be a huge success for the Apple marketing team.

Another example is the X-Games where Apple can be the most prominent sponsor, it gives more cool factor to Apple because the X-Games young people appeal and worldwide distribution. This is the cooler sport event with million of fans and potential mac users. The X-Games is owned by ESPN, which is a Disney company brand. Got it?

And here the most anticipated sport event that could drive more and more people to the mac: The NASCAR. NASCAR sponsorship for Apple would be heaven on Earth because it could overlap Apple already fanatic costumers with the hottest and most colorful car racing event. It is not a matter of who win the race, it is the Apple logo placement in front of million of people. This sponsorship or product placement must be for the non ipod-iphone products.

If to recapture or conquest converts to the mac is a matter, then advertising in crowded events should be a mandatory for Apple, the Desktop war is happening now and to guarantee more and more young and not so young costumers to the mac Apple must invest in hardcore marketing, Nascar and the X-Games are cooler events and could generate more buzz for the investment.

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