ShoppingApple learned the hard way how not to deploy multiple systems at once without beta testing them
Last weekend launch for the iPhone 3G was plagued by massive downtime for the Mobilme service starting thursday and activation problems at the Apple Stores that put fans’ patience at risk. The problem? Apple was launching Mobileme, the AppStore and the mandatory Activation System at once without any beta testing from outside.
We won’t know what really happened and if it was a Exchange Server wrongly configured to work with Mac, then Apple is learning the hard way how not to mess up with Microsoft stuff.
Those problems aren’t part of the Mac experience and Apple could avoid them with a beta testing program, the same program that helps companies iron out future problems letting people identify them in advance, but Apple spy-like secrecy won’t ever do that, plus the mandatory iPhone 3G activation at Apple Stores is something totally new for Apple, in the past you could buy the iphone and activate it later.
Apple real problem is that it is growing too fast and without controls, Apple is expanding its business in all directions, take the AppStore, this is a huge plus for the iTunes Store that in not time will replicate or pass the itunes profitable business, it is the epicenter for all iphone users looking for new and fresh applications for their shiny mobile phone.
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