Now that the iPhone is turning itself in a real threat to PSP and Nintendo DS, Apple should seriously consider entering into the full time game development to provide amazing games to the new mobile gaming platform.

To become a mobile game developer Apple should consider to two different approaches:

1. Create a Mobile Gaming Division
It’s not an easy task to find good game programmers grazing on the pasture. All major game developers are hunting down every creative game designer available and only if Apple creates an aggressive hiring strategy that conquers employees from gaming firms offering a lucrative salary.

Game developers are like young children, they are passionate about their projects and Apple should create a totally different environment to those new creative minds, nothing too difficult for Apple, but different from Apple’s mantra.

2. Create a Joint Venture with Sega and Pangea
Sega is a well known game developer and its looking to expand its mobile gaming development, so Apple can inject Sega fresh cash needed to buy some licensees and create new gaming technologies while Sega can supply Apple the most amazing gaming experience, turning this new gaming platform into the most profitable one.

In the other hand is Pangeasoft, a small gaming developer firm, specialized in Mac games that has demonstrated strong skills developing joyful children games.

With Pangeasoft Apple can create a gaming division aimed at young children with the already known Pangea characters.  It is a real plus for Apple to have Pangeasoft, they are passionate and committed mac game developers.

I believe that the better option for Apple is to invest or buy Sega or Pangeasoft, those companies are ready to create amazing and creative projects.

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