Apple+Bang & Olufsen=Consumer Products Powerhouse
Apple has been transforming itself into a Consumer Electronic powerhouse, every quarter Apple‘s economy depends more on consumer products than on its established computer business, selling millions of ipods and iphones and a few thousands AppleTV.
This has been a very slow transition and this is not Apple main goal, the Consumer Electronic sector is too crowded and the margin in profits is thin compare with the margin Apple gets from its business model.
But why reinvent the wheel when Apple can buy a specialized consumer product maker that can provide expertise in the area and excellent new design ideas.
Bang & Olufsen
If there’s a company that can puts Apple in the front line of the Consumer Electronic Sector is Bang & Olufsen.
Founded in 1925, Bang & Olufsen a Danish company that designs and manufactures high end consumer products with a higher sense on details for its products’ design and usability.
B&O is a mature consumer products maker with an extraordinary industrial design team that can create the most visually appealing products with the higher level of user satisfaction. Together with Apple‘s Designers B&O can reach a broader market competing in quality and price with the most well known brands.
Financially B&O will represent not more than 500 million dollars and in exchange it will give Apple a traditional brand and an expertise in industrial design that will exceed Apple‘s expectation in Audio, Telephones, Video, Loudspeakers and Digital Media. B&O has been providing high quality audio equipment for Audi A4 luxury cars line.
B&O recent financial problems and the competition on the market have made B&O an excellent choice if Apple decides to enter the Consumer Market.
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