USA (AVING Special Report on ‘infoComm 2008′) — 3LCD is celebrating the achievement of a major projection industry milestone. 3LCD is the first projection technology to surpass the 50 million chip mark during InfoComm08.

3LCD chips are the key components driving the majority of projectors in the global classrooms, conference rooms and home theaters. The first 3-chip LCD projector was introduced to the market in 1989. Since then, leading manufacturers of 3LCD projectors have been driving the market forward with break-through in image quality, functionality, reliability and form factor.

In the two decades since front projection technology has taken a hold in the market, 3LCD technology has emerged as a leader with outstanding track record of performance and reliability in the field. With millions of projectors sold and in-use today, 3LCD technology delivers every day where users need it most – in meeting rooms, classrooms, board rooms, houses of worship and large venues around the world. One of the hallmarks of the 3LCD engine and its durability is its solid-state optical engine, which has no moving mechanical parts.

3LCD recently announced it has expanded its leadership position globally. In the front projection market, 3LCD’s market share has grown to a 6.3-point unit share lead over competitors in the first quarter of 2008, according to Pacific Media Associates (PMA). 3LCD technology-based products kicked off 2008 with 52.9 percent total global market share.

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