Apple has been a consumers company from day one and all its design and innovation work has served to position Apple in the front of the pc industry, Apple sales have skyrocketed every single quarter, but silently the enterprise sale has been not so excellent, Apple has managed to make son inroad into Business America and now that Windows Vista has been a fiasco, a large number of IT managers have started to look to Mac OS X and Mac as a solid alternative to Microsoft failed upgrade.

But for Apple really make a huge progress into Businesses the easier, smarter and riskier thing to do is to set free Mac OS X Server and let it runs on every single machine on the planet.

Apple won’t lose anything, this is a win-win situation and OS X Server won’t ever cannibalized the Consumer version and will provide fresh cash and market share immediately. Imagine Dell, HP, IBM, Sun, Acer and all the other PC companies providing Mac OS X Server as a real alternative to Windows and Linux. Mac OS X Server has a cheaper price against Windows Servers and is easier to use and more solid and virus proof and can work in Windows already deployed networks without a hitch.

It is a smarter move if Apple realizes that OS X Consumer Version and Server that they will get more on return selling millions of OS X Server than selling a few thousand Macs loaded with the Server, the Server price is 5 times more than the Consumer Version. So if Apple gets to enroll those big enterprise sellers like Dell and HP and provide an easy to migrate path together with a real business strategy that combines collaboration and innovation, Apple can win the IT heart and their pockets too.

Mac OS X Server is rock solid and what is missing in this elegant, easy to deploy and robust system is a strategy from Apple, maybe they don’t want to sell it to corporation, so let others do the job and keeps tuning it to take advantages of every single machine on the market. Apple can do it and you can bet that Dell and HP are ready to help.

Long live Mac OS X Server, long live Mac OS X.

I have never seen a marketing material for Mac OS X Server, on paper, internet or television and I think is time to place it into the enterprise where it really belongs.

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