Today big rumor is that the .mac service will be relaunched and rebranded. Apple .Mac service is an excellent plus to any mac user, it provides an image gallery ideal for those that want to be in touch with friends and families, Sync, iDisk, email account, 10 Gigabyte of hosting space, iLife integration and the most important feature Back to My Mac, that lets you monitor, control and access your mac remotely, but the only drawback is the pricing, $99.95 for one year basic subscription and a Family Pack $179.95 a year.

This extraordinary service hasn’t been adopted by the masses because you can find all over the net free services that tend to provide the same level of integration, but free. Internet services like Google, picasa, flickr or Youtube aren’t tailored for mac users and integration with some of the is rudimentary or manual. In the end, there’s nothing that works the same way .mac does.

If Apple is planning a mass adoption of the service there are things to consider:

1. .Mac needs to be a little inexpensive, no free.
2. You can attatch your gmail space to your .mac.
3. Email and web gallery should be provided by Google on the background.
4. Free email for all, but free, apple can be the sponsor, providing mac and ipod/iphone ads or third parties ads and at the same time conquer some Windows users.
5. It must be spin off. Apple should create .mac as an alternative to hotmail or gmail and rent the ad space to google.
6. It must come preinstalled and 1 year free to any mac user.
7. iSync must works with every cell phone, imagine syncing everywhere your mobile phone from your mac or pc.
8. .Mac should be the Apple wifi supplier, Got a Mac, got wifi, and guarantee mobile connection to every mac user for a competitive price.

Maybe the Apple strategy is far from these ideas and bring us more features and exciment to the table for an even better .mac experience…

Long live .Mac.

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