Aggresive move by Apple lets you buy movies the same day as DVD Release

Apple today announced that new movie releases from major film studios and premier independent studios are available for purchase on the iTunes® Store (www.itunes.com) on the same day as their DVD release. New releases and catalog titles will be available from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios. Movies purchased from iTunes can be viewed on an iPod® with video, iPhone™, Mac® or PC or on a widescreen TV with Apple TV®, with new releases priced at $14.99 and most catalog titles at $9.99.
“We’re thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release,” said Eddy Cue, Apple’s vice president of iTunes. “We think movie fans will love being able to buy their favorites from major and independent studios.”
New releases available for purchase on the iTunes Store this week, concurrent with their DVD release, include “American Gangster” and “The Diving Bell and the Butterfly.” Other popular titles now available for purchase include “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be Blood,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story.”
The iTunes Store is the world’s most popular online music, TV and movie store with a catalog of over six million songs, 600 TV shows and over 1,500 films including 200 in stunning high definition video. With Apple’s legendary ease of use, pioneering features such as new iTunes Movie Rentals, integrated podcasting support, iMix playlist sharing, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.
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