Today at the NAB Show 2008, Microsoft Corp. announced significant momentum for Microsoft Silverlight resulting from new customers adopting Silverlight to deliver richer, more interactive media experiences on the Web. Building on recent support from major content providers such as AOL and NBC Olympics.com on MSN, Microsoft announced new adoption of Silverlight by media and content companies worldwide, including Madison Square Garden (MSG) Interactive, Tencent, Abertis Telecom, Terra Networks Operations, SBSi, MNet and Yahoo! JAPAN.

“It’s exciting to see broad industry recognition and rapid adoption of Silverlight across the world,” said Scott Guthrie, corporate vice president of the .NET Developer Division at Microsoft. “Silverlight offers customers and partners the highest quality creation and delivery of media, protected content, advertising and rich Internet applications, and we are committed to making it easy for partners to integrate and extend Silverlight capabilities.”
Media Companies Worldwide Choose Silverlight to Power Connected Rich Internet and Media Web Experiences

With an average of 1.5 million daily downloads of the Silverlight plug-in, and growing, adoption of Silverlight around the world continues to accelerate momentum for compelling online media experiences for consumers. Media companies in particular — with an increasing emphasis on utilizing the Internet as a channel for content and new revenue streams — are taking the lead in delivering innovative new Web experiences. Among those media companies announcing Silverlight-based projects are the following:

• MSG Interactive is using Silverlight as a platform to deliver live on-demand digital content to its huge community of sports and entertainment fans.
• Tencent, China’s largest Internet portal, with more than 300 million unique viewers, today announced it is developing a series of Silverlight-based next-generation Internet services and media experiences.
• Abertis Telecom will use Silverlight as the platform for a new video content delivery channel going live this spring, which will provide end users with convenient access to dozens of channels of Spanish-language TV content within a single Web-based application.
• Terra Networks is using Silverlight as the platform for the new HD channel on Terra TV, its online video and TV platform with service in 18 countries in Latin America and United States reaching millions of subscribers around the world.
• Announced last week, Yahoo! JAPAN, the most trafficked Web site in Japan, plans to roll out video distribution and Internet services that use Silverlight as the application platform.

“Our implementation of content services enabled by Microsoft Silverlight has significance for both Yahoo! JAPAN and Microsoft,” said Masahiro Inoue, CEO of Yahoo! JAPAN. “We strive to respond promptly and appropriately to the constantly evolving Internet environment and customer needs, and I have high expectations that our use of Silverlight will enable us to provide better services to our customers.”

Recently, at MIX08, Microsoft outlined new capabilities of its end-to-end media platform — including Silverlight 2, Expression Studio 2 and Windows Server 2008 — which offers industry-leading streaming and progressive download capability with Windows Server 2008. In addition, Microsoft presented support for new Silverlight advertising scenarios, and companies such as Microsoft Atlas, DoubleClick Inc., Eyeblaster Inc. and Panache were already showing how Silverlight enables next-generation in-stream advertising to better monetize the assets of content owners. At MIX08, Microsoft also announced a strategic alliance with Move Networks, a leading provider of advanced video delivery services. At NAB 2008, Move Networks Inc. is demonstrating a technology preview of Silverlight-based unique branding and navigation elements within, around and on top of Move Networks’ video technology.

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