Today, Godiva Chocolatier announces the introduction of Godiva Mobile, a new application that provides access to Godiva’s best selling products, which are updated daily to keep content
fresh, on BlackBerry(R) smartphones from Research In Motion (RIM). Perfect for frequent travelers and consumers that are constantly on-the-go, Godiva Mobile provides solutions for those who have not had the opportunity to plan in advance.

“Godiva Mobile gives our customers another way to order the perfect last minute gift of chocolates, truffles and gift baskets,” said Kimberly Land, vice president of the Direct-to-Consumer division of Godiva Chocolatier. “This is a perfect complement to our boutiques, catalog and website. We’ve been exploring the market for several months, and believe
that mobile commerce is emerging as a truly viable fourth channel.”

Developed in partnership with Digby, a leading mobile commerce platform provider, Godiva Mobile was designed to overcome the inherent shortcomings of the mobile web as a way to purchase goods and build intimate customer relationships. Godiva Mobile is a device-resident application that includes Godiva’s best selling products and can integrate with other applications on a BlackBerry smartphone, including the address book and mapping applications. The result is a transformative user experience that allows consumers to purchase products by simply scrolling and clicking.

“We couldn’t be more pleased to partner with Godiva Chocolatier on the creation of Godiva Mobile” said Dave Sikora, CEO of Digby. “Mobile is emerging as a critical element of a successful multi-channel sales strategy. Forward thinking retailers such as Godiva Chocolatier who integrate mobility into their sales initiatives will be well positioned to take advantage of the growth the mobile channel offers.”

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