Norton Joins Will Ferrell, Jay Leno and Others To Be Among the First Americans to Hit the Roads In BMW’s Hydrogen-Powered Vehicle

BMW today announced that highly respected film actor and renewable energy advocate Edward Norton is the latest person to receive keys to a BMW Hydrogen 7 – the first hydrogen-powered luxury sedan. The Golden Globe winner and two-time Academy Award nominee becomes the most recent member of the BMW Hydrogen 7 Pioneer Program, which gives industry leaders and prominent figures in entertainment, politics, business and more a BMW Hydrogen 7 for their daily use.

“The excitement of this car to me is that it demonstrates what we’re capable of, and it inspires me to keep advocating for a more sustainable way of life,” said Norton.

While Norton is widely known for his prolific and acclaimed acting career – which includes memorable roles in films such as Primal Fear (1996), for which he won a Golden Globe and received his first Oscar nomination; The People vs. Larry Flynt (1996); American History X (1998), for which he earned his second Oscar nod; and the critically acclaimed Fight Club (1999); among many others – Norton has also become a leading voice in the area of solar energy.

In 2003, Norton teamed up with oil giant and leading solar-panel producer BP to develop the Solar Neighbors Program, which aims to get photovoltaic (PV) panels onto low-income homes in Los Angeles. Norton brought star power to the cause with support from fellow celebrities – like Brad Pitt, who has also opted for the BMW Hydrogen 7 as his green ride of choice. Within its first year the program succeeded in getting resources for dozens of solar installations for inner-city families.

While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation. Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process.

BMW believes that hydrogen will replace petroleum as the long-term alternative to fossil fuel, and hopes the Hydrogen 7 will play a pioneering role in driving forward the hydrogen technologies that will ensure our mobility in the future. By harnessing the power and influence of individuals who, like Norton, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short term and stimulate demand for a viable hydrogen infrastructure in the long-term.

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