ShoppingZune Originals: Interview with Chris Stephenson
Zune‘s next move takes their support of emerging artists and literally puts it on their sleeve. Zune Originals is a collection of 27 original works by 18 international artists designed to be engraved onto the back of the device. (Click images for detail.) On the Zune Originals site, launching tomorrow (13 November 2007), visitors will be able to customize their Zune by size, color, illustration and with up to four optional lines of text—all free of charge, at least for the time being.
When we got a sneak peek of what the artists came up with, we were truly amazed at what we saw—one CH editor even wants one as a tattoo. (See all 27 of the illustrations and the artist bios after the jump.) A project six months in the making, we decided to check in with Microsoft’s general manager of global marketing, Chris Stephenson, to learn what went into it.
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